Someone comments on your Reel
Meta's webhook delivers the comment the moment it is written. No scraping, no bot opening Instagram.
how much is it? 😍
0 credits
Instagram automation
Instagram automation that replies to what each comment actually says
LiliFlow turns comments on Reels and posts into personalized DMs through Meta's official API. The AI reads what each person wrote and answers that specific thing, with no flow builder to configure and no charge for active contacts.
Short answer
- What it is
- LiliFlow is an Instagram automation built on Meta's official API: when someone comments the keyword you set on a Reel or post, LiliFlow replies publicly and sends a DM about that specific comment.
- How the AI works
- Instead of sending the same DM every time, LiliFlow's AI reads the comment text and writes a reply about what the person actually asked, at a cost of 10 credits per AI reply generated.
- Pricing
- LiliFlow has a free plan (1,000 automations a month, no AI), a Starter plan at $8.97 a month (unlimited automation plus 8,000 AI credits), and a Pro plan at $18.97 a month (25,000 credits plus cloned-voice audio).
- What sets it apart
- LiliFlow does not charge per active contact or DM volume, because Meta does not charge businesses for Instagram DMs; cost only applies when AI generates text or audio.
The whole flow
What happens in one second
From the comment on the Reel to the voice note in the DM. Under each step is what it costs in credit — three of the four cost nothing.
The AI reads what they wrote
Not a keyword matching a canned answer. The AI classifies the intent of that specific comment.
Classifying intent
10 credits
The DM goes out written for that person
Ask about price, get price. Ask about delivery, get delivery. One rule handles both.
Hi Marina! I saw you asked about the price on the launch Reel. Want me to send the link with today's deal?
0 credits
And it can go out in your voice
A 30-second block in a cloned voice, scripted from the conversation's context. Unlocked on Pro.
Audio · 0:24
200 credits
Start without a credit card
Set up your first automation in minutes
Pick a post, set the keyword, and write the DM — no flowchart required.
0fee for active contacts or DM volume
10 creditsper AI-generated reply
3 stepspost, keyword, and DM to launch a campaign
A generic auto-reply loses the comment's context
The most common Instagram automation sends the same message to every comment that matches a keyword. That works for confirming a link went out, but it breaks the moment someone asks a real question — price, timing, whether it fits their situation — and gets a generic reply that answers none of it.
It is common for a solo creator or course creator to get 100 to 300 messages a month across comments and DMs with no support team. LiliFlow is built to close that gap: the AI reads the comment and writes about that, not from a fixed script.
How it works inside Meta's official API
The flow starts with a comment: someone types the configured keyword under a Reel or post. LiliFlow picks up that comment through Meta's official API, replies publicly to confirm, and opens a DM using the private-reply-to-comment mechanism — the exception that lets a business message someone even without an open 24-hour conversation, but only once per comment.
That means LiliFlow never DMs someone who has not interacted. There is no cold contact list and no mass send: every message goes out because a person commented, replied to a Story, or was already inside a 24-hour conversation window. It is Instagram only — there is no WhatsApp, TikTok, Facebook, SMS, or email version.
AI included on every paid plan, no per-contact fee
Every paid LiliFlow plan includes AI — it is not an add-on sold separately. Basic automation, which replies and sends a DM based only on the keyword, is unlimited and consumes no credits on any plan, including the free one. Credits only apply when AI reads the comment and writes a specific reply: 10 credits per reply.
Creators who want to go further can turn on cloned-voice audio — a feature no other Instagram automation tool offers today — at a cost of 200 credits per 30 seconds generated. Unused monthly credits are not lost: a top-up of 3,000 credits costs $5 and never expires.
No flow builder
LiliFlow has no drag-and-drop flowchart screen with blocks, arrows, and conditions to wire up. Building a campaign means picking a post or Reel, setting the keyword that triggers it, and writing the base DM. The AI handles the variation in each reply from there.
That simplicity matters for someone launching alone: spending an afternoon configuring automation logic does not make sense when the goal is answering launch-day comments the same day they come in.
FAQ
What everyone asks first
Does LiliFlow work on WhatsApp, or only Instagram?
LiliFlow works only on Instagram, through Meta's official API for comments and direct messages. There is no WhatsApp, TikTok, Facebook, SMS, or email version.
Can it send bulk DMs to people who never commented?
No. Meta's official API only allows replying to someone who commented, replied to a Story, or already messaged within the last 24 hours; the one exception is a private reply to a comment, which opens a DM once per comment. LiliFlow does not offer or promise bulk DMs or cold outreach.
Is LiliFlow a Meta Business Partner?
Not yet. LiliFlow runs on Meta's official Instagram API, but the app is still in the review process and does not currently hold Meta Business Partner or Meta Tech Provider status.
How much does AI automation cost?
Each AI-generated reply costs 10 credits. The Starter plan, at $8.97 a month, includes 8,000 AI credits plus unlimited basic automation; the Pro plan, at $18.97 a month, includes 25,000 credits and the option to add cloned-voice audio.
Do I need to build a flowchart to create a campaign?
No. A LiliFlow campaign is picking a post or Reel, setting a keyword, and writing the DM. There is no screen of blocks, arrows, or conditions to configure.
Does the free plan include AI?
No. The free plan includes 1,000 keyword-based automations a month with no AI; AI becomes available starting with the Starter plan at $8.97 a month.
Get started
Growing on Instagram should not grow your bill
Free forever, no card · 1,000 automations per month