Someone comments on your Reel
Meta's webhook delivers the comment the moment it is written. No scraping, no bot opening Instagram.
how much is it? 😍
0 credits
Comment to DM
Comment to DM done right: the AI replies to exactly what someone wrote
LiliFlow reads what each person writes in a comment on a Reel or post and turns it into a DM that answers that specific thing, not a canned message repeated for everyone. It all runs through Meta's official API, with no flow builder to set up.
Short answer
- What comment-to-DM means
- It is the mechanism that connects a public Instagram comment to a private direct message: someone comments the keyword, LiliFlow picks up the comment, and replies in the DM about what they wrote.
- Where the AI fits in
- LiliFlow's AI reads the full comment text, not just the keyword, and writes a DM about the specific thing being asked, at a cost of 10 credits per reply generated.
- Why it is not bulk DMing
- LiliFlow can only open one DM per comment, through Meta's official private-reply exception, one time per comment; there is no contact-list sending or cold messaging inside LiliFlow.
- What it costs
- In LiliFlow, comment-to-DM automation without AI is unlimited on every plan, including the free one; with AI turned on, cost starts on the Starter plan at $8.97 a month with 8,000 credits included.
The whole flow
What happens in one second
From the comment on the Reel to the voice note in the DM. Under each step is what it costs in credit — three of the four cost nothing.
The AI reads what they wrote
Not a keyword matching a canned answer. The AI classifies the intent of that specific comment.
Classifying intent
10 credits
The DM goes out written for that person
Ask about price, get price. Ask about delivery, get delivery. One rule handles both.
Hi Marina! I saw you asked about the price on the launch Reel. Want me to send the link with today's deal?
0 credits
And it can go out in your voice
A 30-second block in a cloned voice, scripted from the conversation's context. Unlocked on Pro.
Audio · 0:24
200 credits
Someone comments the keyword
A person comments on your Reel or post using the keyword set up in your LiliFlow campaign.
The AI reads the full comment
LiliFlow picks up the comment through Meta's official API, and the AI reads what the person actually wrote, not just the isolated keyword.
The DM goes out with the right reply
LiliFlow sends the private reply — a DM about that specific comment — and logs the send in your dashboard.
From comment to DM
Every comment gets a reply about what it actually said
No canned message on repeat — the AI reads the comment before replying in the DM.
1 comment= 1 chance to open a DM via private reply
10 creditsper AI reply about the comment's topic
24his the normal messaging window outside the comment exception
What happens between the comment and the DM
When someone comments the configured keyword under a Reel, LiliFlow catches that event through Meta's official API almost instantly. Step one is a short public reply confirming the comment was received, which keeps the social proof of that comment visible to everyone else looking at the post.
Step two is the private reply itself: a DM opened specifically because of that comment, using Meta's exception that allows a business to message someone with no ongoing conversation, as long as it is in response to a comment — and only once per comment.
With AI, the DM answers what was written, not just the keyword
The difference between basic automation and LiliFlow's AI-powered comment-to-DM is what happens after the keyword is detected. In basic automation, everyone who comments the same keyword gets the same text. With AI turned on, LiliFlow reads the whole comment and writes a DM about that: if someone asked about price, the reply talks about price; if they asked about the course format, it talks about format.
Each AI-generated reply costs 10 credits. A 30-second cloned-voice audio reply, for creators who want to answer by voice instead of text, costs 200 credits — a feature no other Instagram automation tool offers today.
The limits of the official API — and why that is a good thing
Comment-to-DM works because Meta carves out a specific exception for it: replying to a comment with a private message, even if that person has never sent a DM before. Outside that exception, a business can only message someone who has already commented, replied to a Story, or messaged within a 24-hour window.
That means LiliFlow will never promise a bulk send to a follower list, because that simply does not exist inside the official API. Every DM has a traceable origin: a real comment, from a real person, on a real post.
No flowchart: a campaign is a post, a keyword, and a DM
Setting up comment-to-DM in LiliFlow does not go through a flow editor with blocks and conditions. It is picking the Reel or post, writing the keyword that triggers the automation, and writing the base DM that the AI personalizes based on each person's comment.
FAQ
What everyone asks first
What is comment-to-DM automation?
It is the feature that turns a public Instagram comment into a private direct message about that same topic. LiliFlow detects the comment using the configured keyword and replies in the DM using Meta's private-reply exception.
Is the DM always the same message?
Not if AI is turned on. With AI, LiliFlow reads the full comment text and writes a reply about that specific topic; without AI, everyone who uses the same keyword gets the same configured text.
Can it reply to someone who has never messaged me before?
Yes, once per comment — that is exactly the exception in Meta's official API that makes comment-to-DM possible. Outside that exception, a business can only message someone who has already commented, replied to a Story, or sent a DM within 24 hours.
How much does each AI reply cost?
Each AI-generated reply costs 10 credits. A 30-second cloned-voice audio reply costs 200 credits. Basic automation without AI does not consume credits on any plan.
Do I need to set up a separate flow for every type of question?
No. You write the base DM once, and the AI adapts the reply to what each person commented, with no need to build a separate flow for every possible question.
Does this work on Stories too, or only posts and Reels?
LiliFlow's comment-to-DM mechanism works on comments under posts and Reels; replying to Story interactions follows the normal direct-message rule inside the 24-hour window.
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