Comparison · updated September 2026
InstantDM charges $9.99 for unlimited contacts and unlimited DMs, with a free plan of 500 automations a month. LiliFlow charges $8.97 for unlimited automation plus 8,000 AI credits. A dollar is not a reason to switch tools, so the comparison comes down to what happens after the keyword fires.
InstantDM: $9.99 unlimited · LiliFlow: $8.97 Starter, $18.97 Pro · converted at $1 = R$ 5.50 and €1 = $1.08
The price is a tie
InstantDM and LiliFlow sit a dollar apart, and a dollar does not justify migrating an automation setup. The difference worth reading about is what the tool sends once a follower comments.
Comparison
| Feature | LiliFlow | InstantDM |
|---|---|---|
| Entry plan | $8.97 Starter | $9.99 |
| Second tier | $18.97 Pro | $24.99 |
| Free plan | 1,000 automations a month | 500 automations a month |
| Contacts and DM volume | Unlimited on paid plans | Unlimited |
| AI-generated replies | 800 on Starter, 2,500 on Pro | Not offered |
| Cloned-voice audio in the DM | 5 a month on Starter, unlocked on Pro | Not offered |
| Public track record | New, no review history | 30,000+ creators, 4.7 on Trustpilot |
The decision
InstantDM sends the answer the creator typed in advance. LiliFlow generates the answer from the creator's own content, which matters when one post pulls comments about price, delivery, level and refunds in the same hour. One rule handles four different questions.
LiliFlow answers with a voice note in the creator's own voice at 200 credits per 30-second block, five a month on Starter and unlocked on Pro. InstantDM sends text. In a channel built for voice notes, that difference is audible.
The LiliFlow free plan runs 1,000 automations a month against 500 on InstantDM. That is twice the room to test whether comment-to-DM converts before any card is entered.
LiliFlow top-ups are $5 for 3,000 credits and the balance carries forward, so AI budget bought for a launch is still there next quarter. There is no monthly reset to spend against.
How LiliFlow charges
Meta charges nothing for Instagram DMs, so neither does LiliFlow. Keyword automation is unlimited on every paid plan. Credit exists only for actions with real processing cost.
Starter includes 8,000 credits per month and Pro includes 25,000. Need more and a top-up costs $5 for 3,000 credits — and purchased credit never expires while the subscription is active.
Being fair
InstantDM has the record and LiliFlow does not. More than 30,000 creators use it and it holds 4.7 on Trustpilot, a public, verifiable signal that the product works under load and that support answers. LiliFlow has no reviews, no Meta partner badge and an Instagram app that has not been published yet.
InstantDM is also simpler to reason about. Unlimited contacts and unlimited DMs with no credit meter means a creator never has to think about capacity, while LiliFlow asks the creator to track a credit balance for AI. If the plan is pure keyword automation with pre-written answers, the credit system adds a concept without adding value, and a dollar will not change that.
FAQ
Only AI actions. Replying to a comment with a keyword, sending the DM, replying publicly and delivering a link consume no credit on any paid plan. Credit is spent on two things: an AI-generated reply at 10 credits, and cloned-voice audio at 200 credits per 30-second block. That is the complete table.
No. Basic automation keeps running because it does not depend on credit. Only the AI layer pauses, and you are notified on the first refusal by email and inside the app. You can also set a monthly spending cap so the bill never surprises you.
No. Credits included with a plan renew monthly and do not roll over, but top-up credits bought separately accumulate indefinitely while the subscription is active. If you cancel, they are held and become valid again on reactivation.
Yes, no card and no time limit. It includes 1,000 automations per month and one Instagram account, with a discreet LiliFlow signature on DMs. On activation you also receive 2,000 AI credits valid for 7 days.
LiliFlow has three plans: Free, with 1,000 automations per month and no AI; Starter at $8.97 per month with unlimited automations and 8,000 AI credits; and Pro at $18.97 per month with unlimited automations, 25,000 AI credits and cloned-voice audio unlocked. A top-up costs $5 for 3,000 credits and never expires.
Yes. LiliFlow runs exclusively on Meta's official API, with official login and no password sharing. There is no scraping, no browser automation and no messages sent to people who never interacted with the account, which is exactly the behaviour that gets accounts restricted.
Get started
Free forever, no card. $8.97 when you want the AI on all month.