Comparison · updated September 2026
ReplyRush charges $10 for 7,500 DMs a month, carries a certified Meta Business Partner badge and serves more than 41,000 creators and brands, including AI auto-reply in the inbox. LiliFlow charges $8.97 with no DM cap, 8,000 AI credits and cloned-voice audio. The price is effectively a tie.
ReplyRush: $10 for 7,500 DMs · LiliFlow: $8.97 Starter, $18.97 Pro · converted at $1 = R$ 5.50 and €1 = $1.08
Where the line is
ReplyRush bets on volume with a certified badge behind it and caps the $10 plan at 7,500 DMs. LiliFlow bets on generated replies and cloned voice, with no DM cap and no badge.
Comparison
| Feature | LiliFlow | ReplyRush |
|---|---|---|
| Entry price | $8.97 Starter | $10 |
| DM volume | Unlimited on paid plans | 7,500 DMs a month |
| AI replies | Generated from the creator's content, 10 credits each | AI auto-reply in the inbox |
| Cloned-voice audio in the DM | 5 a month on Starter, unlocked on Pro | Not listed |
| How capacity is bought | $5 for 3,000 AI credits, no expiry | Tied to the DM allowance on each plan |
| Meta partner status | No badge, app not published yet | Certified Meta Business Partner |
| Scale | New product | 41,000+ creators and brands |
The decision
LiliFlow does not cap DMs on paid plans, because Meta charges nothing for Instagram DMs. A reel that outperforms and pulls 12,000 comments over a weekend does not push the account past a plan limit, while the ReplyRush $10 plan is written around 7,500 DMs a month.
LiliFlow answers with a voice note in the creator's cloned voice at 200 credits per 30 seconds, unlocked on Pro. ReplyRush publishes AI auto-reply for the inbox and no voice feature, so a follower on ReplyRush reads the answer and a follower on LiliFlow can hear it.
LiliFlow separates the meters: automation is unlimited, AI costs 10 credits per reply, and a $5 top-up adds 3,000 credits that never expire. Capacity bought before a launch is still on the account after it.
LiliFlow Starter connects 3 accounts and Pro connects 10 for $18.97, which covers a creator running several handles or a small agency holding client accounts in one login.
How LiliFlow charges
Meta charges nothing for Instagram DMs, so neither does LiliFlow. Keyword automation is unlimited on every paid plan. Credit exists only for actions with real processing cost.
Starter includes 8,000 credits per month and Pro includes 25,000. Need more and a top-up costs $5 for 3,000 credits — and purchased credit never expires while the subscription is active.
Being fair
ReplyRush holds the credential LiliFlow does not have. It is a certified Meta Business Partner, and that badge is a statement from Meta about the integration, not a marketing line. The LiliFlow Instagram app has not been published yet, so there is no badge and no partner listing. For a brand whose compliance process asks who is a Meta partner, that alone ends the comparison.
The scale gap runs the same direction. More than 41,000 creators and brands use ReplyRush, and it already ships AI auto-reply, so LiliFlow is not the only tool here with AI. That narrows the real LiliFlow advantage to cloned-voice audio, the absence of a DM cap and credits that carry forward. At one dollar of difference, those three have to be worth the switch on their own.
FAQ
Only AI actions. Replying to a comment with a keyword, sending the DM, replying publicly and delivering a link consume no credit on any paid plan. Credit is spent on two things: an AI-generated reply at 10 credits, and cloned-voice audio at 200 credits per 30-second block. That is the complete table.
No. Basic automation keeps running because it does not depend on credit. Only the AI layer pauses, and you are notified on the first refusal by email and inside the app. You can also set a monthly spending cap so the bill never surprises you.
No. Credits included with a plan renew monthly and do not roll over, but top-up credits bought separately accumulate indefinitely while the subscription is active. If you cancel, they are held and become valid again on reactivation.
Yes, no card and no time limit. It includes 1,000 automations per month and one Instagram account, with a discreet LiliFlow signature on DMs. On activation you also receive 2,000 AI credits valid for 7 days.
LiliFlow has three plans: Free, with 1,000 automations per month and no AI; Starter at $8.97 per month with unlimited automations and 8,000 AI credits; and Pro at $18.97 per month with unlimited automations, 25,000 AI credits and cloned-voice audio unlocked. A top-up costs $5 for 3,000 credits and never expires.
Yes. LiliFlow runs exclusively on Meta's official API, with official login and no password sharing. There is no scraping, no browser automation and no messages sent to people who never interacted with the account, which is exactly the behaviour that gets accounts restricted.
Get started
Free forever, no card. $8.97 when you want the AI on all month.